Bud Light donated $500,000 to the town of Crested Butte to take it over for an exclusive mega party over the weekend. The town's main street was fenced off and painted blue.
Thousands of people descended upon the mountain community of 1,500 for the Bud Light Whatever USA event.
Area business owners and residents had mixed feelings about the party.
Some were concerned the event would tarnish the town's non-corporate image.
"I think it’s shameful," Cini Jackson, who owns an organic grocery store that was just outside of the party area, says. "I think it’s disgraceful. And, I think it totally undoes everything that Crested Butte is all about."
Sherri Clark owns a vacation home in town. And says she was happy about the event.
"It’s going to open up Crested Butte for other people to say this is a great vacation spot," Clark says.
Only Bud Light contest winners, people associated with the company, media, and Gunnison County residents lucky enough to get a wristband before they ran out could enter the party zone.