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Local Motion: Western Slope towns bet on outdoor recreation

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Jodi Peterson
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This week's program is about outdoor recreation, and how Western Slope cities like Grand Junction and Montrose are working to expand that segment of their economies. First, KVNF's Jodi Peterson hears from the president of Colorado Outdoors, a development along the Uncompahgre River in Montrose aiming to bring in outdoor recreation businesses.  Then she talks to a director at the Grand Junction Economic Partnership about how his city is pursuing outdoors-oriented companies. Then she interviews the owner of one of those companies, RockyMounts. And finally, she speaks with the woman who’s helping Colorado Mesa University develop a new degree program in outdoor recreation studies.

Jodi Peterson grew up on Colorado’s Front Range and attended Colorado State University, earning a B.A. in English and an M.A. in communication development. She spent 16 years working as a technical communicator with computer company Hewlett-Packard, then made a career shift to journalism. In 2005, she became news editor for the award-winning nonprofit newsmagazine High Country News; later she served as its managing editor for five years. In 2017, she went part-time as a contributing editor. Jodi was hired as KVNF’s news director in April 2019, and shifted to the news editor role in November 2020, before going freelance in January 2021.